Essays about: "Game theory Industry"
Showing result 1 - 5 of 60 essays containing the words Game theory Industry.
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1. "Game" and "Development": The Two Theories of Dysfunction
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : This Master's thesis in Business & Management delves into the intriguing question of why video games fail. Our aim is to uncover potential answers and shed light on this complex issue. To achieve this, we adopted a Grounded Theory approach as our methodology. READ MORE
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2. Navigating the Evolving World of Fashion In-Game Advertising
University essay from Uppsala universitet/Medier och kommunikationAbstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE
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3. How character gameplay identities are preserved across genres : A case study of Pokémon Trainer in Super Smash Bros.
University essay from Uppsala universitet/Institutionen för speldesignAbstract : Deeper understanding of character gameplay identity is crucial for designers in an industry where crossover content is more commonplace than ever. Despite its relevance, however, research in the field of game design has yet to be widely conducted on character gameplay identity. READ MORE
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4. Positive Behavior from Competitive Games : Self-Determination theory
University essay from Uppsala universitet/Institutionen för speldesignAbstract : The purpose of this study is to explore what positive impacts competitive games can provide on player’s behavior. Precisely, this research demonstrates the theory of self-development and what key factors it includes for a positive outcome from players’ side. READ MORE
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5. There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This thesis aims to explore the complex phenomenon of female character representation, both quantity and portrayal, in video games and which factors either inhibit or enhance the creation and how. Methodology: A qualitative study with an inductive approach, designed to answer the research question “How do different factors contribute to the inclusion or exclusion of female character representation in video games?”. READ MORE