Essays about: "Game trailer design"

Found 1 essay containing the words Game trailer design.

  1. 1. Game trailers - A study of game trailer design

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Stefan Karlsson; Sebastian Bergendorf; [2013]
    Keywords : Video games marketing; Game trailer; Announcement trailer; Game trailer design; Purchase intention;

    Abstract : A case study on four game trailers was conducted to find out how the design of game trailers can affect purchase intentions of viewers. The purpose of the thesis was to investigate what aspects of an announcement trailer that should be considered when designing a game trailer in order to impact purchase intention of viewers. READ MORE