Essays about: "Games market"

Showing result 1 - 5 of 116 essays containing the words Games market.

  1. 1. Football Clubs’ Supporters and Human Rights - A Social Identity and Consumer Culture Perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Henrik Ericsson; Eric Nilsson; [2023-07-03]
    Keywords : Supportership; Human Rights; Social Identity Theory; Consumer Culture Theory; qualitative methodology;

    Abstract : Following football and attending games is a popular practice in the world and in Sweden. Accordingly, a lot of people establish an identity with their supportership to a club which indicates the importance of football clubs in these people's lives. READ MORE

  3. 2. Prototyping Tool for Large Scale Interactive Experiences

    University essay from Lunds universitet/Institutionen för designvetenskaper

    Author : Venkata Satya Anurag Gargeya Unnava; Yiyang Liu; [2023]
    Keywords : Virtual Reality; Augmented Reality; Interactive Content; Large Scale Interactive Content; Visualizer; Simulations; Technology and Engineering;

    Abstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE

  4. 3. Subjective Tests for Quality of Experience in Streamed Virtual Reality Games

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Samuel Larsson; [2023]
    Keywords : Virtual; Reality; Gaming; Games; Streamed; Quality of Experience; Mean opinion score; streaming; Serious Sam VR; VR; Cloud gaming;

    Abstract : VR gaming is an emerging market with relatively new technology when compared to PC and console gaming. Streamed VR gaming is when the VR game is being streamed from another device to the VR headset. READ MORE

  5. 4. Navigating the Evolving World of Fashion In-Game Advertising

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evgenia Maria Botini; [2023]
    Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

  6. 5. Japanese Juxtaposition : A comparative study of Japanese and Western adult games

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Kamiab Ghorbanpour; [2023]
    Keywords : Computer games; Ethnography; Japan; Adult Games; Video game industry; Japanese.;

    Abstract : Japanese games have received extensive attention in academic and non-academic research. However, there has been a noticeable lack of study on Japanese adult games, despite their significant presence within the industry. READ MORE