Essays about: "Gandalf Tätting"

Found 1 essay containing the words Gandalf Tätting.

  1. 1. Prototypes of Consumer Goods in Transition Societies

    University essay from Institutionen för humaniora

    Author : Gandalf Tätting; [2009]
    Keywords : prototype theory; transition societies; consumer goods;

    Abstract : The aim of this study was to find a connection between changes in societies and changes in semantic prototypes by examining the prototypes of ‘fruit’ and ‘car’ among Slovenes that reached adulthood in Yugoslavia and Slovenes that that reached adulthood in the Republic of Slovenia and to compare those results with a control group of native English speakers. The results of the study suggests that in some aspects, the prototypes of ‘fruit’ and ‘car’ amongyounger Slovenes have moved closer to what they are in cultures that have a long history of capitalism and consumerism. READ MORE