Essays about: "Gang Wu"
Found 1 essay containing the words Gang Wu.
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1. Brand Management in SMEs - The Case of Hasta AB
University essay from Institutionen för samhällsvetenskapAbstract : This thesis explores the issues around the process of brand management in SMEs. Most of conventional principles prescribed in the brand management literature are invalid to be applied to the SMEs’ marketing problems, but there are some relevant researches regarding some proposed branding policies for small businesses. READ MORE
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