Essays about: "Gargi Varu"

Found 1 essay containing the words Gargi Varu.

  1. 1. The net benefits of Mobile Customer Relationship Management

    University essay from Lunds universitet/Institutionen för informatik

    Author : Leif Nordstrand; Gargi Varu; [2011]
    Keywords : mCRM; CRM; mobile; handheld; informatics; Social Sciences;

    Abstract : The purpose of our study is to gain better understanding on the net benefits of Mobile Customer Relationship Management (mCRM) from the perspectives of suppliers, resellers and customers. By studying and comparing different views of supplier, reseller and customer, we are interested to investigate if the implementation of mCRM will deliver the net benefits to an organization as its marketing message states, e. READ MORE