Essays about: "Gay-themed advertising"

Found 1 essay containing the words Gay-themed advertising.

  1. 1. Gay-themed advertising in a cultural context

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fleur Querida Dassen; Sofi Hagander; Adrián Vázquez Anido; [2019]
    Keywords : Brand image; Brand feelings; Brand associations; Culture; Gay-themed advertising; Business and Economics;

    Abstract : Abstract Aim: The purpose of this research is to investigate cultural differences in the perception of brand image when portraying gay lifestyle in advertising in Sweden and Spain. Approach: This study is based on a qualitative approach. READ MORE