Essays about: "Gema Sundström"
Found 1 essay containing the words Gema Sundström.
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1. CEMenting Growth : Customer Experience Management as a driver of Growth
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Purpose: The purpose of this study is the purpose of this study is to gain a more in-depth understanding of customer experience management and how it enables growth within an organization. Background: Customer Experience Management has been described as a process where the entire experience of a customer with a product/service and a company is strategically managed. READ MORE
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