Essays about: "Gema Sundström"

Found 1 essay containing the words Gema Sundström.

  1. 1. CEMenting Growth : Customer Experience Management as a driver of Growth

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Gema Sundström; Guha Kashyap; [2016]
    Keywords : Customer Experience Management; Customer Experience; Customer Loyalty; Customer base; Competition; Competitive Advantage; Growth; Growth Strategy;

    Abstract : Purpose: The purpose of this study is the purpose of this study is to gain a more in-depth understanding of customer experience management and how it enables growth within an organization. Background: Customer Experience Management has been described as a process where the entire experience of a customer with a product/service and a company is strategically managed. READ MORE