Essays about: "Gen Z"

Showing result 1 - 5 of 44 essays containing the words Gen Z.

  1. 1. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Tracy Najjuko; [2023]
    Keywords : Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

    Abstract : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. READ MORE

  3. 2. IS THE FUTURE OF BEAUTY PERSONALIZED? : CASE STUDY FOR MICROBIOME SKINCARE BRAND SKINOME

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Santa Daniela Kanaska; [2022]
    Keywords : personalization; beauty tech; Artificial Intelligence; Recommender systems; AI ethics; data security; teknik för personliga hudvårdsråd; skönhetsteknik; Artificiell Intelligens; Rekommendationssystem; AI-etik; datasäkerhet;

    Abstract : The researcher takes a user-centric empirical approach to estimate different consumer group participant views on the personalization technology adoption within the skincare industry. In addition, the study aims to highlight the main identified opportunities and concerns that users associate with the personalized technology solutions within the industry, such as skincare and product quizzes, in-depth questionnaires, smart skin analysis tools, and others. READ MORE

  4. 3. Generation Z and brand loyalty: the influence of Gen Z specific expectations on attitudinal and behavioural loyalty

    University essay from Umeå universitet/Företagsekonomi

    Author : Nine Cagnin; Manon Nicolas; [2022]
    Keywords : Generation Z; brand loyalty; attitudinal; behavioural; ethics; omnichannel experience; value for money; entertaining content; authenticity;

    Abstract : Background - Generation Z is the future larger group of consumers. Members of thisgeneration are key in the strategy of brands to remain competitive in the long-term. Buttheir loyalty is more difficult to get compared to other generations. It is assumed that itis linked to their specific expectations and the way brands handle them. READ MORE

  5. 4. Gen Z & Social Sustainability – A Need for Adaption : An exploratory study of generation Z’s preferences of social sustainability when entering the labor market and an investigation on how SMEs within the foodservice distribution industry answer to these preferences.

    University essay from

    Author : Victoria Emilia Holmén Ahonen; [2022]
    Keywords : ;

    Abstract : Background: In today’s global world, corporations face a huge demand for executive talents due to advanced technology and increased level of high education which has led to a rapidly changing business environment. Companies need to distinguish themselves from one another to gain a competitive advantage in the market, to recruit the best talents on the labor market. READ MORE

  6. 5. What makes a fashion apparel brand cool? : An exploratory study on Gen-Z men

    University essay from Jönköping University

    Author : Martin Rosén; [2022]
    Keywords : Brands; Coolness; Brand coolness; Gen-Z; Gen-Z men; Gen-Z consumption; Fashion consumption; Men and fashion; Fashion brands;

    Abstract : Introduction: Gen-Z are emerging as new consumers in the market, with more demands on brands than previous generations. Despite studies have showcased that brands can be perceived as cool by Gen-Z consumers, there is so far no research investigating what drives a brand to be perceived as cool by Gen-Z consumers. READ MORE