Essays about: "Gen x"

Showing result 1 - 5 of 13 essays containing the words Gen x.

  1. 1. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sofia Zangrande; [2023]
    Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

  3. 2. IS THE FUTURE OF BEAUTY PERSONALIZED? : CASE STUDY FOR MICROBIOME SKINCARE BRAND SKINOME

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Santa Daniela Kanaska; [2022]
    Keywords : personalization; beauty tech; Artificial Intelligence; Recommender systems; AI ethics; data security; teknik för personliga hudvårdsråd; skönhetsteknik; Artificiell Intelligens; Rekommendationssystem; AI-etik; datasäkerhet;

    Abstract : The researcher takes a user-centric empirical approach to estimate different consumer group participant views on the personalization technology adoption within the skincare industry. In addition, the study aims to highlight the main identified opportunities and concerns that users associate with the personalized technology solutions within the industry, such as skincare and product quizzes, in-depth questionnaires, smart skin analysis tools, and others. READ MORE

  4. 3. Domesticering av Lepidium campestre med genomediteringstekniken CRISPR/Cas9 : analys huruvida genomediteringstekniken CRISPR/Cas9 kan användas i domesticeringen av Lepidium campestre

    University essay from SLU/Dept. of Plant Breeding (from 130101)

    Author : Ibrahim Issa; [2020]
    Keywords : Lepidium campestre; domesticering; CRISPR Cas9; glukosinolat;

    Abstract : Dagens samhälle är helt beroende utav fossila bränslen. Då vi ser hur tillgängligheten på dessa blir allt mindre parallellt med ökning av världspopulationen kräver detta nya innovationer. Ett bra alternativ till att lösa dessa utmaningar kan vara oljegrödor. READ MORE

  5. 4. The ANKK1 Gene and its Possible Influence on Alcohol Use: : The Role of Victimization and Parent-Child Relationship

    University essay from Örebro universitet/Institutionen för juridik, psykologi och socialt arbete

    Author : Isa Hedlund; [2020]
    Keywords : the ANKK1 gene; alcohol use; gene x environment interaction; the differential-susceptibility hypothesis; the biological-sensitivity- to-context thesis; ANKK1 genen; alkoholkonsumtion; gen x miljöinteraktion; differential-susceptibility hypothesis; biological-sensitivity- to-context thesis;

    Abstract : Risky alcohol use increases the risk of certain crimes such as drunk driving, spousal abuse and fighting. Around 60% of an individual’s alcohol use is attributable to genetic influences, however little is known regarding the specific genes that are involved in increasing the risk of risky alcohol use. READ MORE

  6. 5. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marléene Johansson; Emma Persson; [2019]
    Keywords : Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

    Abstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE