Essays about: "Gen-Z men"

Found 3 essays containing the words Gen-Z men.

  1. 1. What makes a fashion apparel brand cool? : An exploratory study on Gen-Z men

    University essay from Jönköping University

    Author : Martin Rosén; [2022]
    Keywords : Brands; Coolness; Brand coolness; Gen-Z; Gen-Z men; Gen-Z consumption; Fashion consumption; Men and fashion; Fashion brands;

    Abstract : Introduction: Gen-Z are emerging as new consumers in the market, with more demands on brands than previous generations. Despite studies have showcased that brands can be perceived as cool by Gen-Z consumers, there is so far no research investigating what drives a brand to be perceived as cool by Gen-Z consumers. READ MORE

  3. 2. Staying Exclusively Connected : A qualitative study on how the modern luxury consumer experience luxury brands in a social media environment

    University essay from

    Author : Josefine Pålsson; Hannah Holtmo; [2022]
    Keywords : Luxury brands; Generation Z; Social media; Consumer experience. ; Lyxvarumärken; Generation Z; Social media; Konsumentupplevelse.;

    Abstract : The purpose of this thesis was to study how the modern luxury consumer, Generation Z, experiences luxury brands in a social media environment. The theoretical framework presents previous research that has been on the topics of luxury brands, Gen Z, social media and consumer experience. READ MORE

  4. 3. The future of digital platforms : An exploration of Generation Z’s needs and expectations

    University essay from KTH/Teknisk informationsvetenskap

    Author : Loviisa Jenny Maria Läärä; [2018]
    Keywords : Multisided platforms; Generation Z; platform-based innovations; Information and communication technologies; Multisided-plattformar; Generation Z; Platform-baserade innovationer; Information och kommunikationsteknik;

    Abstract : In today’s platform economy, the postal industry has been disrupted with emerging technologies and changing consumer needs. While the physical letter volumes continue to decrease, postal operators seek new sources of customer value through digital innovations. READ MORE