Essays about: "Gender, power, and work in TV-advertisements"

Found 2 essays containing the words Gender, power, and work in TV-advertisements.

  1. 1. Gender Representation in TV Advertising regarding Social Interaction : The Construction of Stereotypes through Symbolism and Connotations

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Jan Hofmann; [2016]
    Keywords : TV advertisements; gender representation in media; stereotyping; sexism; feminism; masculinism; critical discourse analysis;

    Abstract : Gender representation is a frequently addressed field within media and communication studies in general and in the subject of TV advertising in particular. Previous research mainly focused on the detection of commonly exploited stereotypes that are used to portray women and men respectively. READ MORE

  3. 2. Gender, power, and work in TV-advertisements

    University essay from Lunds universitet/Sociologi

    Author : Johanna Illergård; [2004]
    Keywords : Sociology; Sociologi; Social Sciences;

    Abstract : Advertisements use cultural symbols and myths that exist in society. When women are represented at work in advertisements it often illustrates their subordinate position to men. This illustrates the gender system: how men as a group have more power than women as a group. READ MORE