Essays about: "Gender based print advertising"
Found 3 essays containing the words Gender based print advertising.
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1. Non-Stereotypical Portrayals of Gender Roles in Advertising: What does it signal about the brand and does it generate social effects?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : While marketers still frequently rely on stereotypes when depicting women and men in advertising, research shows that challenging them can have positive brand-related and social effects. Prior research has primarily focused on physical characteristics, ethnicity or sexuality, while gender role stereotypes is an under-researched area. READ MORE
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2. Reshaping the Man in the Mirror: The effects of challenging stereotypical male portrayals in advertising
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Norm-breaking gender portrayals in advertising is a relatively new phenomenon. So far, researchers have mainly focused on the implications of ads that challenge female gender role and body stereotypes; a concept known as femvertising, that has been shown to have positive effects on both brands and consumers. READ MORE
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3. Advertising as Discourse : A study of print advertisements published in The New Yorker
University essay from Linnéuniversitetet/Institutionen för språk (SPR)Abstract : In this thesis, I am concerned with the language of advertising. By analyzing advertising from a discourse perspective, this paper further examines the context of communication and the participants’ roles in the context. READ MORE