Essays about: "General Advertising Skepticism"

Found 3 essays containing the words General Advertising Skepticism.

  1. 1. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elina Heidenborg; Linnea Kaveryd; [2023]
    Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

  3. 2. Advertising Skepticism : The influence of demographic factors, consumerism and green washing in the organic food industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nathalie Van Kenhove; Lotti Biro; [2016]
    Keywords : Green Washing; Green Skepticism; Green Advertising Skepticism; General Advertising Skepticism; Green Consumerism; Environmental Concern; Attitude towards Green Products; Green Purchase Behavior; Demographics; Organic; Environmental Friendly Food Products;

    Abstract : In 2016, it is no longer possible to deny the existence of global warming and its harmful effects on our planet and the environment. Not only experts, but also consumers, have become increasingly concerned about the environment. READ MORE

  4. 3. Consumers' Attitudes Toward Printed Green Advertising : A study of attitudes among Swedish consumers

    University essay from IHH, Marketing and Logistics

    Author : Amanda Ekström; Niclas Gustafsson; [2012]
    Keywords : ;

    Abstract : Introduction With the increased interest and awareness toward environmental issues among Swedish consumers, their demands on what constitutes value in advertisements have also changed. Advertising-in-general is often regarded as a rather unwelcomed intrusion and a source of irritation by consumers and a common reason is that many advertisers have overdramatized or even spread false claims about products, causing great skepticism among consumers. READ MORE