Essays about: "Generation Y internet generation"

Showing result 1 - 5 of 13 essays containing the words Generation Y internet generation.

1. 1. Does the cookie taste good when learning what it consists of? : A quantitative study on online behavior advertising and generation X & Ys attitude regarding it

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jean Gharam; [2021]
   Keywords : Online behavior advertisement; Generation X; Generation Y; privacy concerns;

   Abstract : Purpose: The purpose of this study is to investigate the different consumption attitudes of generation X & Y and their privacy concerns regards to company’s use of online behavior advertisement (hereafter referred to as OBA) Research questions: RQ1. What are the differences in consumption behavior between generations X and Y regarding the effect of OBA? RQ2. READ MORE

3. 2. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Marléene Johansson; Emma Persson; [2019]
   Keywords : Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

   Abstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE

4. 3. WATCH OUT FOR GENERATION Z! – A Qualitative Research About Generational Differences and Similarities Towards Influence Marketing within Lifestyle Brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Alqvist; Erika Klaus; [2018]
   Keywords : Influence Marketing; Influencers; Generation Y; Generation Z; Millennials; Digital Natives; Social Media; Trends; Lifestyle; Identity Creation and Image Creation.; Business and Economics;

   Abstract : The purpose of this research is to investigate Generation Y and Generation Z and their relation and approach to influence marketing and what challenges these generations’ preferences and behaviors could generate for managers within lifestyle brands. The research question this study is aiming to analyze is: What role do generational differences play in influence marketing and what are the potential managerial challenges for lifestyle brands? To conduct the purpose of this research, a qualitative method has been implemented. READ MORE

5. 4. Which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category? : A study of the electric vehicle market in Germany

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Alina Häßler; Bernd Souren; [2018]
   Keywords : Pioneer Advantage; Specialty Product; Electric Vehicle; Startup; Established Company; Enhancing Strategy; Distinctive Strategy; Me-too Strategy;

   Abstract : Purpose – The purpose of this study is to investigate which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category. The research object is the electric vehicle market in Germany and the product attributes that are researched are alignable attributes, non-alignable attributes and the price. READ MORE

6. 5. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Rebecca Nilsson; Christa Alanko; [2018]
   Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

   Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE