Essays about: "Generation Y"

Showing result 1 - 5 of 150 essays containing the words Generation Y.

  1. 1. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Henriksen; Malin Hornebrant; [2019]
    Keywords : ;

    Abstract : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE

  2. 2. Generation Y and digital banking : How can traditional Swedish retail banks address the needs and behavior of Generation Y in digital banking?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ludvig Wedberg; [2019]
    Keywords : Open banking; PSD2; Multisided platforms; Personalization; Customer experience; Customer journey; Generation Y;

    Abstract : The financial sector is transforming as a result of PSD2 and open banking. The traditional retail banks face new competition from FinTechs and BigTechs. 78 percent of Nordic banks are concerned by the threat of disruption and 88 percent think that they need to rethink their business model. READ MORE

  3. 3. Online Digital Media Practices on Twitter By Korean Pop Idol BTS and Fans:  A Case on BTS (방탄소년단) and their Fans

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : cyrine abbes; [2019]
    Keywords : ;

    Abstract : The research conducted focused on the media practices by a South Korean band « BTS » and the named fandom « A.R.M.Y ». READ MORE

  4. 4. Employer branding: A way to retain young employees : A qualitative study on how SMEs use employer branding in order to retain young employees in their organization and how it is perceived.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Krona; Emil Virbert Kronqvist; [2019]
    Keywords : Employer branding; Gen Z; Gen Y; HR; Marketing; Organizational behaviour; Organizational culture; Employee retention;

    Abstract : Problem background: The voluntary turnover of employees is increasing, the baby boomer generation is retiring and the remaining jobs are to be filled with the workforce left behind, a workforce that is smaller in size. These younger generations (generation Y and Z) have different values and attitudes towards work, and they tend to switch jobs more frequently. READ MORE

  5. 5. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Haggah Macharia; Ying Cheng; [2019]
    Keywords : Social media; Social media marketing activities; Customer equity drivers; Purchase intention; information richness.;

    Abstract : Purpose: The purpose of this study is to investigate the influence of social media marketing activities on customer equity and how that drive affects purchase intention in the context of the hotel industry with the perspective of Y-Generation. Design/methodology/approach: An explanatory, deductive, quantitative research approach and cross-sectional research design were utilized within this research, where self-completed questionnaires were distributed online with a number of 136 valid responses collected. READ MORE