Essays about: "Generation Y"

Showing result 1 - 5 of 193 essays containing the words Generation Y.


    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Santa Daniela Kanaska; [2022]
    Keywords : personalization; beauty tech; Artificial Intelligence; Recommender systems; AI ethics; data security; teknik för personliga hudvårdsråd; skönhetsteknik; Artificiell Intelligens; Rekommendationssystem; AI-etik; datasäkerhet;

    Abstract : The researcher takes a user-centric empirical approach to estimate different consumer group participant views on the personalization technology adoption within the skincare industry. In addition, the study aims to highlight the main identified opportunities and concerns that users associate with the personalized technology solutions within the industry, such as skincare and product quizzes, in-depth questionnaires, smart skin analysis tools, and others. READ MORE

  2. 2. The Intention Of China’s Generation-Y To Abandon A Brand After A Celebrity Endorsement Scandal: A Theory Of Planned Behavior Approach

    University essay from Jönköping University

    Author : Paul Van Caenegem; Yajun Liang; [2022]
    Keywords : Theory of Planned Behavior; Celebrity endorsements; Celebrity Scandals; China s Generation-Y;

    Abstract : Background: With increased scrutiny of celebrities by the Chinese government, more and more celebrities are being exposed to being caught in various scandals. This leads to the challenge of how companies respond to such celebrity endorsements followed by scandals to incorporate the intentions of independent, socially conscious China’s Generation-Y. READ MORE

  3. 3. Impulse Purchase: Factors Antecedents and Post-purchase Satisfaction. : A Qualitative Study of Generation X and Generation Y.

    University essay from Umeå universitet/Företagsekonomi

    Author : Amélia Quicanga; Louis Ogbere; [2022]
    Keywords : Impulsive Buying; Consumer Behavior; Generation X; Generation Y; Post-Purchase Satisfaction;

    Abstract : The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. READ MORE

  4. 4. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Alice Goret; Erik Lifvergren; [2022]
    Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

  5. 5. Development and Evaluation of a Road Marking Recognition Algorithm implemented on Neuromorphic Hardware

    University essay from KTH/Datavetenskap

    Author : Santiago Bou Betran; [2022]
    Keywords : SpiNNaker; Neuromorphic Hardware; Spiking Neural Network; Computer vision system; Lane recognition; Autonomous driving; Line Recognition; Neuromorphic Vision Sensors; Third Generation Neural Networks; Algorithm Evaluation.; SpiNNaker; Neuromorfiska hårdvara; neuromorfiska pulserande neuronnät; Datorseende system; läser av körbanans; självkörande bilar; läser av linjer; dynamiska synsensorer; Tredje generation neuronnät; utvärdering av algoritmen.; Hardware Neuromórfico; Sistemas de visión por computador; Reconocimiento de Carril; Conducción autónoma; Sensores de visión neuromórfica; Redes neuronales de Impulsos; Redes Neuronales de Tercera Generación; Evaluación de Algoritmos.;

    Abstract : Driving is one of the most common and preferred forms of transport used in our actual society. However, according to studies, it is also one of the most dangerous. One solution to increase safety on the road is applying technology to automate and prevent avoidable human errors. READ MORE