Essays about: "Generation Y"

Showing result 1 - 5 of 132 essays containing the words Generation Y.

  1. 1. FOOD CONSUMPTION AND THE ROLE OF GUILT IN THE PRE PURCHASE SITUATION - A QUALITATIVE STUDY WITH AN ECOLOGICAL FOOD APPROACH

    University essay from Göteborgs universitet/Graduate School

    Author : Malin Persson Mörk; [2018-07-03]
    Keywords : ecological food consumption; emotions; guilt; anticipated emotions; anticipated guilt;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Influencers impact on the decision-making among generation Y & Z Swedish females when purchasing fast fashion

    University essay from

    Author : Léa Claude; Paulina Malek; Lisa Runnvall; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  3. 3. WATCH OUT FOR GENERATION Z! – A Qualitative Research About Generational Differences and Similarities Towards Influence Marketing within Lifestyle Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Alqvist; Erika Klaus; [2018]
    Keywords : Influence Marketing; Influencers; Generation Y; Generation Z; Millennials; Digital Natives; Social Media; Trends; Lifestyle; Identity Creation and Image Creation.; Business and Economics;

    Abstract : The purpose of this research is to investigate Generation Y and Generation Z and their relation and approach to influence marketing and what challenges these generations’ preferences and behaviors could generate for managers within lifestyle brands. The research question this study is aiming to analyze is: What role do generational differences play in influence marketing and what are the potential managerial challenges for lifestyle brands? To conduct the purpose of this research, a qualitative method has been implemented. READ MORE

  4. 4. The Perceptions of Swedish Generation Z on Leadership Traits

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Fredrik Johansson; Hendrik Van Dam; [2018]
    Keywords : ;

    Abstract : Generational cohort theory suggests that shared events and influences in people’s forming years shapegenerational values and common beliefs. Leadership traits theory focuses on trying to predict emergence, effectiveness and promotion of leaders by investigating traits (roughly personal qualities or characteristics) that those leaders, or leader candidates, display. READ MORE

  5. 5. Transparency is the new black : A study of how transparent supply chains influence Generation Y

    University essay from Högskolan i Jönköping/JIBS Entrepreneurship Centre; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Louice Jonsson; Sara Ygge; [2018]
    Keywords : ;

    Abstract : .... READ MORE