Essays about: "Generation Y"

Showing result 1 - 5 of 150 essays containing the words Generation Y.

  1. 1. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Henriksen; Malin Hornebrant; [2019]
    Keywords : ;

    Abstract : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE

  2. 2. Generation Y and digital banking : How can traditional Swedish retail banks address the needs and behavior of Generation Y in digital banking?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ludvig Wedberg; [2019]
    Keywords : Open banking; PSD2; Multisided platforms; Personalization; Customer experience; Customer journey; Generation Y;

    Abstract : The financial sector is transforming as a result of PSD2 and open banking. The traditional retail banks face new competition from FinTechs and BigTechs. 78 percent of Nordic banks are concerned by the threat of disruption and 88 percent think that they need to rethink their business model. READ MORE

  3. 3. Online Digital Media Practices on Twitter By Korean Pop Idol BTS and Fans:  A Case on BTS (방탄소년단) and their Fans

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : cyrine abbes; [2019]
    Keywords : ;

    Abstract : The research conducted focused on the media practices by a South Korean band « BTS » and the named fandom « A.R.M.Y ». READ MORE

  4. 4. Employer branding: A way to retain young employees : A qualitative study on how SMEs use employer branding in order to retain young employees in their organization and how it is perceived.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Krona; Emil Virbert Kronqvist; [2019]
    Keywords : Employer branding; Gen Z; Gen Y; HR; Marketing; Organizational behaviour; Organizational culture; Employee retention;

    Abstract : Problem background: The voluntary turnover of employees is increasing, the baby boomer generation is retiring and the remaining jobs are to be filled with the workforce left behind, a workforce that is smaller in size. These younger generations (generation Y and Z) have different values and attitudes towards work, and they tend to switch jobs more frequently. READ MORE

  5. 5. Role of electric flexibility in the future French grid with high renewable integration

    University essay from KTH/Energiteknik

    Author : Lila Huet; [2019]
    Keywords : electric flexibility; storage technologies; state of art review; renewable energies; balance generation demand; France; Bretagne; linear optimization; merit order; nuclear; prospective scenarios; flexibilité électrique; technologies de stockage; état de l’art; équilibre production consommation; demande résiduelle; énergies renouvelables; scénario prospectif; optimisation linéaire; nucléaire; préséance économique; France; Bretagne; elektrisk flexibilitet; lagringsteknik; allmänt erkända tekniska; förnybar energi; balansgenerering efterfrågan; Frankrike; Bretagne; linjär optimering; meriteringsordning; kärnkraft; framtida scenarier;

    Abstract : The operation of electric grids depends on the balance between the electric generation and the demand. In France, the Transmission System Operator, RTE, is responsible for the stability and the security of the grid. Today, the electric generation follows the variations of the demand. READ MORE