Essays about: "Generation Y"

Showing result 11 - 15 of 200 essays containing the words Generation Y.

  1. 11. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Alice Goret; Erik Lifvergren; [2022]
    Keywords : Generation Z; Generation Y; Newsjacking; Social Media; Value Creation;

    Abstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE

  3. 12. Development and Evaluation of a Road Marking Recognition Algorithm implemented on Neuromorphic Hardware

    University essay from KTH/Datavetenskap

    Author : Santiago Bou Betran; [2022]
    Keywords : SpiNNaker; Neuromorphic Hardware; Spiking Neural Network; Computer vision system; Lane recognition; Autonomous driving; Line Recognition; Neuromorphic Vision Sensors; Third Generation Neural Networks; Algorithm Evaluation.; SpiNNaker; Neuromorfiska hårdvara; neuromorfiska pulserande neuronnät; Datorseende system; läser av körbanans; självkörande bilar; läser av linjer; dynamiska synsensorer; Tredje generation neuronnät; utvärdering av algoritmen.; Hardware Neuromórfico; Sistemas de visión por computador; Reconocimiento de Carril; Conducción autónoma; Sensores de visión neuromórfica; Redes neuronales de Impulsos; Redes Neuronales de Tercera Generación; Evaluación de Algoritmos.;

    Abstract : Driving is one of the most common and preferred forms of transport used in our actual society. However, according to studies, it is also one of the most dangerous. One solution to increase safety on the road is applying technology to automate and prevent avoidable human errors. READ MORE

  4. 13. Type of online sales channel as a determinant of consumers’ perception of its e-service quality : An experimental study of Generation Y on the e-commerce market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Agnieszka Maria Kozakiewicz; Lisa Lienstromberg; [2022]
    Keywords : e-commerce; e-service quality; online sales channels; consumer behaviour;

    Abstract : With the growing popularity of e-commerce, this market has become highly competitive, prompting companies to develop an appropriate strategy. As it turned out, focusing on e-service quality is the key and most competitive strategy in this market. READ MORE

  5. 14. Leading The Millennial Workforce : A study linking empowering leadership and millennial needs

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Christian Campello Engren; Roxána Raj; [2022]
    Keywords : millennials; empowering leadership; motivation; leadership; generational differences; Gen Y;

    Abstract :  Background: Leadership practices in general are of great interest and today’s workforce mainly consist of people from the millennial generation. As this phenomenon is becoming apparent, management must adapt to the changing needs of employees. READ MORE

  6. 15. New object grasp synthesis with gripper selection: process development

    University essay from Jönköping University/JTH, Avdelningen för datavetenskap

    Author : Tanguy Legrand; [2022]
    Keywords : grasps pose synthesis; point cloud classification; point cloud regression; machine learning; 3D model; CAD model; robotic grasping; pick and place; gripper selection;

    Abstract : A fundamental aspect to consider in factories is the transportation of the items at differentsteps in the production process. Conveyor belts do a great to bring items from point A topoint B but to load the item onto a working station it can demands a more precise and,in some cases, delicate approach. READ MORE