Essays about: "Generation-Y"

Showing result 1 - 5 of 163 essays containing the word Generation-Y.

  1. 1. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Samuel Lidström; Ruotong Tang; [2023]
    Keywords : Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

    Abstract : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. READ MORE

  3. 2. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
    Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

    Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

  4. 3. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnea Fällman; Ella Wiss Mencke; [2023]
    Keywords : Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

    Abstract : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. READ MORE

  5. 4. What are Turnover decision making factors? - A comparative study between Generation Y and Generation X in Sweden on how different factors weigh in the decision to stay or resign from a workplace.

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Ida Karolina Mårtensson; Daria Zemliak; [2023]
    Keywords : Generation X; Generation Y; millennials; generationsomsättning; arbetsplats; generational turnover; workplace.; Social Sciences;

    Abstract : Denna studie genomfördes i Sverige med syftet att erbjuda ett nytt perspektiv på ämnet turnover och hur olika faktorer påverkar beslutet att säga upp sig från jobbet eller stanna kvar. Med detta syfte undersökte studien de sex faktorerna lön och förmåner, miljö, karriärmöjligheter, kollegiala aspekter, meningsfullhet och balans mellan arbete och privatliv, som har ansetts vara några av de mest inflytelserika när man fattade det beslutet att lämna eller stanna kvar på en arbetsplats. READ MORE

  6. 5. How young people cope in times of economic uncertainty: A survey study on the determinants of personal saving and consumption intention among young adults

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofie Valentin; David Narva; [2023]
    Keywords : Consumer Behavior; Economic Uncertainty; Generation Y; Saving Intention; Theory of Planned Behavior;

    Abstract : With the rise of inflation in Sweden, daily economic decisions, including how to earn money, how much and what to save and consume, as well as how to protect against unforeseen expenses, have become even more challenging. Unlike older peers, coping in economic uncertainty will become a first-hand experience for young adults. READ MORE