Essays about: "Geo-fencing"

Found 2 essays containing the word Geo-fencing.

  1. 1. A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. : Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective.

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Philip Lagström; Gustaf Stenlund; [2014]
    Keywords : Location-based marketing; Geo-fencing; Smartphone; brick and mortar;

    Abstract : Title: A study of how the Brick and Mortar business can utilize Location-based Marketing in Sweden. - Technologies, Strategies, Privacy & Integrity and Receptiveness from a consumer and expert perspective. Date: 2014-05-20 Level: Bachelor Thesis in Marketing Authors: Philip Lagström and Gustaf Stenlund. Supervisor: Klaus Solberg Søilen. READ MORE

  3. 2. Performance Impacts through Intelligent Transport Systems : An Assessment of how to Measure and Evaluate

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Patrick Hofmeister; Matthias Kadner; [2011]
    Keywords : Intelligent Transport Systems; Performance Measurement; Evaluation; Technology Adoption; Geo-fencing;

    Abstract : This study assesses how to measure and evaluate performance impacts of IntelligentTransport Systems (ITS) in the transport chain.The importance of transportation in global trade has increased significantly in the lastdecades. READ MORE