Essays about: "George Iskef"

Found 2 essays containing the words George Iskef.

1. 1. The adaption of AI for marketing management : A case study of AI’s influence in decision making

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : George Iskef; [2022]
   Keywords : Artificial Intelligence; Marketing Management; Decision Making;

   Abstract : The following research builds an understanding of the practical implication of AI to marketing management. The study explores the research problem based on the empiricism of professionals. The investigation regards their perceptual understanding of AI's applicable influence on their responsibilities. READ MORE

3. 2. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : George Iskef; [2021]
   Keywords : AI adaption; AI adaptation to marketing; Search engine marketing;

   Abstract : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. READ MORE