Essays about: "George Kwarteng"

Found 1 essay containing the words George Kwarteng.

  1. 1. Market knowledge in the internationalization process of MNEs : A case study of Sandvik groups internationalization in to Ghana

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : George Kwarteng; Sameri Sara; [2013]
    Keywords : Internationalization; Market knowledge; foreign market entry mode; Risk impediments; Ghana; Sandvik; MNEs;

    Abstract : Purpose of this study is to scrutinize the role of market knowledge in the internationalization process of large multinational enterprises (MNE) and investigate the challenges and impediments that take place when expanding to frontier markets.The data collecting for this research was semi-structured interviews and information from the company website, annual reports and other sources of data has been used. READ MORE