Essays about: "George Shaheen"
Found 2 essays containing the words George Shaheen.
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1. Branding Small Companies
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to give a holistic view of small companies' branding process while taking to consideration the special characteristics as well as the marketing practices of this kind of companie. The findings of this study reveal that the branding process in small ventures is done both internally, where the role of the entrepreneur is emphasized, as well as externally where the participation of entrepreneur's network and company's stakeholders in branding the company was found to be important. READ MORE
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2. Dimensions affecting a newly established venture
University essay from Sektionen för ekonomi och teknik (SET)Abstract : In this research, the authors aim to identify important dimensions for newly established ventures and the way these dimensions are dealt with. However, this study is limited to small on-line new ventures. READ MORE