Essays about: "George de Vera"

Found 1 essay containing the words George de Vera.

  1. 1. Value Creation of Mobile Coupons

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Filip Lundquist; George de Vera; [2011]
    Keywords : Mobile coupons; value creation; Kuponginlösen; FMCG industry; m-commerce;

    Abstract : AbstractTitleValue Creation of Mobile CouponsBackgroundCoupons have been around for years in traditional paper form where they have for instance been found in grocery stores located directly by the product they offer a discount on. Lately, mobile phones have come to play a greater part of our lives where they are also getting integrated into activities we conduct. READ MORE