Essays about: "Georgi Stoimenov"

Found 2 essays containing the words Georgi Stoimenov.

1. 1. Naming Rights and Naming Wrongs. An analysis of football fan communities and their evolving attitude towards stadium branding practices

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alberto Cordenons; Georgi Stoimenov; [2017]
   Keywords : trade-off; topophilia; coping mechanism; anchoring theory; resistance triggers; authenticity; corporate sponsorship; naming rights; Stadium branding; sponsor-stadium fit; Business and Economics;

   Abstract : This study seeks to provide an up-to-date analysis of how fandom communities perceive the stadium naming rights phenomenon. In order to gather empirical material which includes both a hypothetical and a retrospective perspective, the research is comprised of two independent cases. READ MORE

3. 2. New Balance’s Trump Card – will there be sun after the storm?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gabriella Svensson; Signe Bæksted Jørgensen; Georgi Stoimenov; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE