Essays about: "Georgina Todorova"

Found 1 essay containing the words Georgina Todorova.

  1. 1. Employee Rebranding : The case of Vivacom

    University essay from IHH, Marketing and Logistics

    Author : Denitsa Velikova; Georgina Todorova; [2012]
    Keywords : Corporate branding; corporate rebranding; employee branding; employee resistance; internal communication; internal marketing; psychological contract; service branding;

    Abstract : Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. READ MORE