Essays about: "Georgios Konstandakis"

Found 1 essay containing the words Georgios Konstandakis.

  1. 1. Private label strategies in the Greek Food Retail Market:AB Vassilopoulos Private Label Line AB Bio

    University essay from Avdelningen för ekonomi

    Author : Spiridon Savvas Kourkoulos; Georgios Konstandakis; [2012]
    Keywords : Private labels; Organic products; Food retail market; AB Vassilopoulos; AB Bio;

    Abstract : Our aim is to examine from the marketing perspective how a food retailer such as AB Vassilopoulos approaches organic private label products sold in its premises under the brand “AB Bio”. ... READ MORE