Essays about: "Gerardus Volkers"

Found 1 essay containing the words Gerardus Volkers.

1. 1. External guest speakers, Curse or Blessing? : A study on external guest speakers and the personal fables they carry out, to see if, and mainly how, they can establish collective sense-making and centring within an organizational context.

   University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

   Author : Gerardus Volkers; Bartholomeus Oostveen; [2012]
   Keywords : corporate storytelling; remythologizing; corporate culture; sense-making; centring; guest-speakers; fable vs. myth.;

   Abstract : Purpose The purpose of the paper is to explain how executives can make effective use of fables provided by external guest speakers to create a situation of collective sense-making and centring, based on the story used in a policy making context of a private, Dutch for-profit organization ( fictitiously called Con-Zelo recruitment agency in this article ).   Design/methodology/approach The approach involved collecting and analyzing the ‘Swimming for gold’ fable as part of seven months phenomenological and symbolic study, to confirm organizational sense, identify categorized themes and analyze the process of creation. READ MORE