Essays about: "Gergana Shanturkovska"

Found 1 essay containing the words Gergana Shanturkovska.

  1. 1. Chinese Consumer Behavior in the Mobile Phone Market : Nokia Case

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Na Zhou; Gergana Shanturkovska; [2011]
    Keywords : Chinese market; Nokia; a challenge; competition; successful strategy; consumer behavior; influence; inductive;

    Abstract : To become successful in China is a challenge not every international company can cope with. The competition is cruel as everyone struggle for a larger piece of share. Some manage to find the “secret” formula, others simply are left behind. Still, the market is too big to be neglected and extremely unpredictable to be easily handled. READ MORE