Essays about: "German Generation Y"
Showing result 1 - 5 of 7 essays containing the words German Generation Y.
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1. Design of a Polygeneration system in Filipinas ETCR, Colombia
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This project has addressed the design of a cost-effective Polygeneration system that guarantees a continuous, equitable and environmentally friendly energy supply for the rural settlement of Filipinas ETCR, (in Spanish, Espacios Territoriales de Capacitación y Reincorporación) Colombia, which is currently not achieved, due to a system that relies on the national electricity grid (with numerous outages) and on LPG (Liquefied Petroleum Gas) and wood to meet the thermal demand, mainly for cooking. For this purpose, in addition to the current energy supply situation, the energy demand according to type (electricity and heat) and sector (residential, commercial and agro-livestock) is characterized. READ MORE
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2. Which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category? : A study of the electric vehicle market in Germany
University essay from Högskolan Dalarna/FöretagsekonomiAbstract : Purpose – The purpose of this study is to investigate which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category. The research object is the electric vehicle market in Germany and the product attributes that are researched are alignable attributes, non-alignable attributes and the price. READ MORE
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3. German Generation Y’s PurchaseIntention towards Packaging-Free Products: A TPB Approach
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: The problem of increasing amounts of food packaging waste especially in Germany leads to the challenge of how to minor waste by using no packaging in order to listen to environmental-conscious generation y consumers. This is why retailers need to understand the factors impacting the purchase intention and thus, need to act in higher extend in terms of a preventive sustainable approach. READ MORE
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4. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods
University essay from Högskolan Dalarna/FöretagsekonomiAbstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE
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5. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). READ MORE
