Essays about: "Germany brand"

Showing result 1 - 5 of 30 essays containing the words Germany brand.

1. 1. Expanding warehouse operations as a fashion brand : a case study about the motivating factors and challenges

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Emma Landegren; Elise Flognman; [2023]
   Keywords : Warehouse operations; warehouse expansion; SMEs in the fashion industry; challenges; motives;

   Abstract : Small and medium enterprises (SMEs) are currently achieving massive growth but the problems and challenges associated with them are less understood. A goal in supply chain management is to maintain a solid flow of goods from raw materials to manufacturers and distribution of the final product. READ MORE

3. 2. Closing the GAPS

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tessa Rauthe; Victoria Friman; [2023]
   Keywords : Business and Economics;

   Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

4. 3. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

   University essay from Göteborgs universitet/Graduate School

   Author : Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
   Keywords : Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

   Abstract : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. READ MORE

5. 4. Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anika Albrecht; Svenja Lena Mauch; [2021]
   Keywords : vegan consumption; consumer behaviour; consumption motives; theory of planned behaviour; virtue signalling; vegan food alternatives; purchase intention; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to examine the underlying motivations of consumers’ intentions to purchase vegan food alternatives. In doing so, the thesis specifically focuses on studying virtue signalling as an additional benefit to environmental protection, animal welfare, and personal health that motivates consumers to choose plant-based food alternatives. READ MORE

6. 5. Never Good Enough - Why It Is Worth It to Normalize Normal Bodies : A Quantitative Analysis of the Impacts of Body Image Satisfaction on the Reaction Towards Body Positivity and Thinspiration Commercials

   University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Madlen Falk; [2021]
   Keywords : Body Image Satisfaction; Body Positivity; Body Neutrality; Self-Esteem Advertising; Attitude; Quantitative Survey; Representative Panel; Women; Germany;

   Abstract : Background: There is a ubiquitous societal trend to define one’s self-worth based on externalities such as looks. The visibility of idealised and homogenous, mainly white, ‘perfect’ bodies in mass media contributes to the surge in body dissatisfaction of individuals, especially young women. READ MORE