Essays about: "Germany hofstede"

Showing result 1 - 5 of 11 essays containing the words Germany hofstede.

1. 1. Why We Buy an Electric VehicleExploring Different Perceptions of Sustainability And How it Affects the Consumer Behavior - A Research for Electric Vehicles Marketing in Sweden, Germany, United Emirates, and Saudi Arabia

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Hala Tarabishi; [2022]
   Keywords : Sustainability; Perception of Sustainability; Consumer Behavior; Hofstede’s Cultural Dimensions; Electric Vehicle; Tesla;

   Abstract : Research questions                How do different cultural perceptions of sustainability affect the consumer behavior towards EVs? Purpose:                                         To inductively explore some different perceptions of sustainability in comparison between Sweden, Germany, United Emirates, and Saudi Arabia, as well as to investigate how these perceptions influence consumer behavior towards the EV industry with Tesla leading the way. Method:                                           This research was conducted with an exploratory qualitative approach. READ MORE

3. 2. Turned Tables in The Global Economy : Chinese Outward Foreign Direct Investment and Cultural Risk Reduction in Sweden

   University essay from Södertörns högskola/Företagsekonomi

   Author : Carl-David Lundström; Ingrid Höllisch; [2017]
   Keywords : Outward foreign direct investment; FDI; internationalization; Uppsala model; network approach; born-global; bred-global; establishment; risk; risk reduction; Sweden; China; guanxi; guanxiwang; Hofstede; trade-facilitating organizations; investment-facilitating organizations; psychic distance; cultural distance;

   Abstract : Background: People’s Republic of China has attracted much FDI throughout the decades. According to the World Bank (2016), China has received approximately 20 per cent of the total FDI to developing countries the last ten years which has contributed to the country’s huge economic growth. READ MORE

4. 3. The influence of executive board national culture and board nationality diversity on corporate social performance in Western European non-financial firms

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : M.C. Huijsmans; [2017]
   Keywords : National culture; board culture; board diversity; nationality diversity; corporate social performance; upper echelon theory;

   Abstract : This paper examines the effect of executive board-level national culture and board nationality diversity on corporate social performance (CSP). The sample constitutes of 130 executive boards of non-financial firms from Germany, France, the Netherlands, Sweden, Switzerland and the UK over the time period 2010-2014. READ MORE

5. 4. Does culture matter in online retail? : A quantitative study based on the online shopping behaviour of generation Y in relation to the cultural influences of Germans and Swedes

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Dionne Boerwinkel; [2016]
   Keywords : E-commerce; culture;

   Abstract : Abstract Background: Due to technological developments (e.g. internet) and globalization, business management and the sales environment faced several changes in the last decades. Together with the convenience of the e-commerce and the free trade policy in the EU, businesses are evoked to enter foreign (online) markets (within the EU). READ MORE

6. 5. Think global, act local! A cross-cultural study of five Nutella websites on adaptation

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Ilaria Gioia; Levke Blaas; [2014-07-01]
   Keywords : ;

   Abstract : The aim of the present research is to analyse commercial websites of the same global brand from a cultural perspective looking for the presence of cultural patterns which might reflect marketers’ awareness for the need of cross-cultural adaptation. Through a qualitative content analysis of main pages of in total five Nutella websites addressing Germany, Italy, Sweden, Canada and Australia, this paper targets to investigate how a global brand adapts to local cultures and more specifically which similarities/differences can be found on its websites and how these can be related to the culture of each country. READ MORE