Essays about: "Gessica Aguirre Plasencia"

Found 1 essay containing the words Gessica Aguirre Plasencia.

  1. 1. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Gessica Aguirre Plasencia; [2019]
    Keywords : green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

    Abstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE