Essays about: "Gildas Aitamer"

Found 2 essays containing the words Gildas Aitamer.

  1. 1. Motives and Guidance for the Use of Sensory Marketing in Retailing : The Case of Nature & Découvertes

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Quan Zhou; Gildas Aitamer; [2011]
    Keywords : Sensory marketing; Retail; Nature Découvertes; servicescape; experience marketing;

    Abstract : The competition within the retail industry enters a white-hot stage. In order to please customers, retailers are using variable methods to strive for market shares. READ MORE

  3. 2. The Different International Strategies of European Grocery Retailers : The Case of Groupe Casino and REWE Group

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Gildas Aïtamer; Anne-Kathrin Meier; [2010]
    Keywords : REWE; Casino; Groupe; Grocery; Food; Retail; Strategy; Internationalisation; European;

    Abstract : The retail sector is at the forefront of internationalisation activities. It is especially the case for German and French retailers that operate respectively 27,8% and 20,6% of non domestic outlets in Western Europe. READ MORE