Essays about: "Gillette"
Showing result 1 - 5 of 10 essays containing the word Gillette.
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1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : Background: The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE
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2. The Best Gillette Can Be?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE
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4. Real or Fake? The Thin Line Between Consumers’ Perceived Brand Authenticity and Scepticism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The aim of this study is to gain a nuanced understanding of consumers’ perceived authenticity of incumbent and challenger brands in the cosmetics industry. To examine the phenomenon, four brands from two different sectors within the cosmetics industry are investigated. READ MORE
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5. Ideologies Mediating Brands Taking a Political Stance: A Socio-cultural Perspective on How Consumers Draw from Different Ideologies in their Meaning-making of Brands that Take a Political Stance
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : We aim to enhance the understanding of how consumers draw from different ideologies in their meaning-making of brands taking a political stance. This research used a qualitative approach, more specifically, a case-based approach and netnography. READ MORE