Essays about: "Gina Tricot"

Showing result 1 - 5 of 18 essays containing the words Gina Tricot.

1. 1. Ecological Fashion Perspectives of the Green Generation: Examining Gen Z and Millennial attitudes towards the Swedish fashion industry's efforts to reduce emissions of greenhouse gases

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Amanda Håkansson; [2023-10-18]
   Keywords : sustainable development; fashion industry; environmental discourses; greenhouse gas emissions; attitudes;

   Abstract : This paper seeks to examine how young Swedish consumers appurtenant to Generation Z and the Millennial generation perceive the effort made by four leading Swedish fashion companies H&M, Lindex, Kappahl, and Gina Tricot to reduce their emissions of greenhouse gases. Further, it explores the general attitudes that these generations hold toward the Swedish Fashion Industry’s approach to sustainable dev elopment. READ MORE

3. 2. The Role of the Physical Store in an Omnichannel Strategy : A qualitative study of Generation Z in the Swedish fashion industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Axel Wedebrand; Charlotta Ödling; [2021]
   Keywords : Generation Z; Omnichannel; Physical Store; Customer Journey; Customer Experience; Shopping Behavior; Fashion; Retail; Webrooming; Showrooming; Cross- Channel Freeriding; E-Commerce; Brick-and-Mortar;

   Abstract : The modern retail landscape is experiencing a continuous change due to digitalization. With the growing number of available channels, consumers' consequent behavior within the fashion retail environment are becoming ever more complex. READ MORE

4. 3. Closing the Loop : Integrating Circularity within the Fashion Industry's Post-Retail Activities

   University essay from Jönköping University/HLK, Globala studier

   Author : Amina Johansson; Rebecka Stubb; [2021]
   Keywords : Environmental sustainability; fashion industry; circularity; post-retail; H M; Lindex; Gina Tricot; Miljömässig hållbarhet; modeindustrin; cirkularitet; post-retail; H M; Lindex; Gina Tricot;

   Abstract : The fashion industry has historically been seen as synonymous with many unsustainable practices, such as overproduction, pollution, and mass-consumption. Today, many fashion brands are putting more attention to sustainability and are engaging in activities aimed at making the industry more environmentally friendly. READ MORE

5. 4. Recycled fibers for circular economy - The case of the fashion industry

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Estelle Golay; [2021]
   Keywords : Fast-Fashion; Socio-Technical ST Systems; Stakeholder Theory; Sustainable Business Models SBM ; Sustainable Development;

   Abstract : Some fashion companies have started to use recycled fibers to improve their sustainability practices, as it is a way to implement circularity into their business. By combining the theoretical frameworks of stakeholder theory, socio-technical (ST) systems and sustainable business models (SBM), this study discusses how the current business models of fashion companies relate to the concept of circular economy and what fashion companies’ future perspectives are. READ MORE

6. 5. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Dora Filipovic; [2020]
   Keywords : Brand equity; Cause-brand Alliance; CBA; sustaining brand equity; Brand alliance;

   Abstract : Purpose:                       The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. READ MORE