Essays about: "Gina Wahba"

Found 2 essays containing the words Gina Wahba.

  1. 1. Measuring the effect of Viral Negative Sentiment on Market Value: Case Study on United Airlines Crisis 2017

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : GINA EMIL WAHBA SALIB; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  3. 2. Measuring the effect of Viral Negative Sentiment on Market Value : Case Study on United Airlines Crisis 2017

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Gina Wahba; [2017]
    Keywords : Sentiment; Negative WOM; Word of mouth; E-WOM; Crisis; United Airlines; Social media;

    Abstract : Negative word of mouth is something most businesses try to avoid, It could affect the reputation and vision of a company in a consumer’s mind. The success of a company lies in the connection of a product or service with a satisfying good image that has been formed on the back of consumer’s mind. READ MORE