Essays about: "GinaTricot"

Found 2 essays containing the word GinaTricot.

1. 1. Scandinavian Fashion Brands : Finding the puzzles betwen marketing strategy and Swedes customers behaviour

   University essay from Fakulteten för ekonomi, kommunikation och IT

   Author : Irene Garnit Agripina; [2012]
   Keywords : Customer behaviour; fashion marketing; retail management; fast fashion! Fashion distribution; marketing mix; fretail business management;

   Abstract : Fashion is one of the most profitable industry in the world, Sweden has been seen as a fashionable nation, thanks to the big fashion brands that consumed by most of the Swedish of all segment. Scandinavian fashionbrands which is analyzed on this thesis is H&M, Kappahl, Ginatricot, Dressman, and JackJones. READ MORE

3. 2. Consumer Behavior Characteristics in Fast Fashion

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : WANG YINYIN; [2011]
   Keywords : consumer; behavior; fast fashion;

   Abstract : Currently there is a lack of research in fast fashion consumer behaviors both in academicand marketing aspects. This research addresses the fast fashion consumer behaviorcharacteristics, and analyzes the how general consumer behavior theories apply to fastfashion consumer behavior, and what the underlying causes that form the behaviors. READ MORE