Essays about: "Giorgos Angelakis"

Found 1 essay containing the words Giorgos Angelakis.

1. 1. Services Marketing in a Cross-Cultural Environment: Elekta in Germany

   University essay from Avdelningen för ekonomi

   Author : Katrina Dietrich; Giorgos Angelakis; [2014]
   Keywords : International Services Marketing; Adaptation Standardization; Trust; Network; Culture;

   Abstract : Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January   Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment.   Method: The research uses qualitative data, applies a single case study, questionnaires and semi-structured interviews to collect primary data. READ MORE