Essays about: "Gisela Gardelius"

Found 2 essays containing the words Gisela Gardelius.

  1. 1. Heading Home: A Case Study of Handelsbanken's Nordic Market Exits

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Gisela Gardelius; Victoria Lindbäck; [2022]
    Keywords : Banks; Regionalization; Divestments; Consolidation;

    Abstract : Recent trends and changes in the banking market have transformed the competitive landscape and forced banks to rethink their internationalization strategies. One of these banks is Handelsbanken, one of Sweden's largest banks, which announced its divestment of its Danish and Finnish operations in October 2021. READ MORE

  3. 2. More Skilled and Aware: How Non-Stereotyped Occupational Gender Portrayals Impact Cognitive Performance and Judgements of Competence

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gisela Gardelius; Hanna Kopelman; [2021]
    Keywords : Advertising; Femvertising; Gender Stereotypes; Dunning-Kruger Effect; Performance Estimates;

    Abstract : This research investigated whether non-stereotyped occupational gender portrayals in advertising can impact men and womens' cognitive performance and ability to form accurate judgements of competence. T-test revealed that this may well be the case, although the effects varied between genders. READ MORE