Essays about: "Gisele Marques Lima"

Found 1 essay containing the words Gisele Marques Lima.

  1. 1. Internationalization strategies of Brazilian companies in the textile industry

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Gabriela Moreira da Maia; Gisele Marques Lima; [2011]
    Keywords : Internationalization; textile industry; exports; private label; own brand;

    Abstract : The internationalization started to be seen as an opportunity for many companies, a strategic way to grow; therefore they assume different levels of commitment in the international market. This dissertation analyzes which internationalization strategies are being used by Brazilian companies in the textile industry and why these companies have chosen these strategies along the time line. READ MORE