Essays about: "Giuseppe Antonio Coco"

Found 1 essay containing the words Giuseppe Antonio Coco.

  1. 1. Social media evaluation for non-profit organizations : The case of Oxfam Italia

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Giuseppe Antonio Coco; [2014]
    Keywords : Social media evaluation – Non-profits organizations – Non-profits marketing – Facebook – Oxfam Italia – Facebook Graph API – Facebook Insights – content analysis;

    Abstract : The thesis presents an evaluation of the Facebook page of the Italian non-profit organization Oxfam Italia from November 2013 to March 2014. The research’s aim is to analyze the community which follows the organization, how this community interacts with it and how the moderators of the page communicate with its followers. READ MORE