Essays about: "Global Promotion Strategies"

Showing result 1 - 5 of 16 essays containing the words Global Promotion Strategies.

  1. 1. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  2. 2. Promoting sustainable market development : a case study of wooden multi-story buildings

    University essay from SLU/Dept. of Forest Economics

    Author : Gustaf Braunstein; [2020]
    Keywords : innovation; market development; regional innovation systems RIS ; small and medium-sized enterprises SME ; sustainable development; wooden multi-story construction WMC ; flervåningshusbyggande i trä; hållbar utveckling; marknadsutveckling; regionala innovationssystem; små- och medelstora företag;

    Abstract : Our planet and societies are about to radically change in becoming increasingly dynamic and complex. Particular drivers for change can be identified as massive environmental and social challenges, such as climate changes, poverty and financial crises. READ MORE

  3. 3. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi; Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
    Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

    Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE

  4. 4. “Learning to swim is like learning Swedish”: A Grounded Theory study of immigrant swim teacher’s conceptualization of swimming ability and their strategies used for newly immigrated families

    University essay from Lunds universitet/Socialmedicin och global hälsa

    Author : Jamie Linnea Luckhaus; [2019]
    Keywords : aquatic knowledge; drowning prevention; drowning risks; immigrants; integration; intervention; health promotion; nyanlända; simlärare; swimming; swimming ability; Svenska Livräddningssällskapet; vattenkunskap; vattenvana; water safety; water safety attitudes; Medicine and Health Sciences;

    Abstract : Introduction: Swimming ability provides many known benefits while a lack of ability can result in dire consequences including death. Swimming and water safety are taught in the Swedish school system and increase the likelihood of being able to save oneself and other. READ MORE

  5. 5. On the renewable, non-renewable energy consumption and growth nexus in emerging economies: Empirical evidence from Turkey

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Tugce Eruydas; [2019]
    Keywords : Renewable energy consumption; total energy use; fossil fuels; economic growth; cointegration; Granger causality; emerging economy; Turkey; Social Sciences;

    Abstract : Since carbon-emitting energy sources are the largest contributor to global warming and climate change, this present paper attempts to contribute to the current debate in energy-growth nexus in the literature. Focusing on the case of Turkey, it seeks to find out whether or not switching to a low-carbon path will be beneficial for this fastest-growing OECD economy by investigating the relationship between energy sources (both renewable and non-renewable) and economic growth over the period of 1990-2015. READ MORE