Essays about: "Globalization and localization"

Showing result 1 - 5 of 11 essays containing the words Globalization and localization.

  1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  3. 2. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Anna Ahl Obucina; [2020]
    Keywords : Cross-cultural design; UI-design; localization; globalization; hedonic; wine tourism; culturability;

    Abstract : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. READ MORE

  4. 3. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness

    University essay from

    Author : Julia Krajka; Matilda Gustafsson; Victor Jose Vallim da Silva; [2020]
    Keywords : Globalization; Localization; Music Festival; Adaptations; Customer Perceptions;

    Abstract : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. READ MORE

  5. 4. Lokala livsmedelssystem : en litteraturstudie om återlokalisering av livsmedelssystemet

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Ghufran Mahmood; [2018]
    Keywords : lokala livsmedel; återlokalisering; livsmedelssystem;

    Abstract : Mycket av jordens naturresurser går åt till att producera våra livsmedel. För att kunna förstå och påverka våra livsmedelsval krävs kunskaper om hur de har producerats, dess ursprung och dess effekter på olika aspekter av samhället. READ MORE

  6. 5. The Sound of Globalization : Mapping the Dynamics in Contemporary Urban Landscape of Concert Venues

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Love Forsberg Hansson; [2017]
    Keywords : Globalization; Music Export; Venues; Stockholm; Berlin; Music Geography;

    Abstract : This study compares and describes the urban landscape of concert venues in Berlin and Stockholm with a focus on popular music. It features research of spatial patterns among concert venues, gathered from participant observations and semi-structured interviews with agencies and officials in the music scene. READ MORE