Essays about: "Globalization of internationalization China"

Showing result 1 - 5 of 16 essays containing the words Globalization of internationalization China.

  1. 1. The internationalization of sports clubs - A qualitative study of internationalization in the sports industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Kiara Dettmer; [2020]
    Keywords : Sports Teams Internationalization; Internationalization; Influential Factors; Sport; Brand Management; Relationship Management; Internationalization Models;

    Abstract : Globalization has opened up new markets. Companies have now endless opportunities to expand their business reachwith sportsclubs being no exception. Internationalization in sports has its beginnings with foreign players joining a team and changed in 1995 with the Bosman ruling. READ MORE

  3. 2. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE

  4. 3. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Dasa Fridrichova; Elizabeth Pritchard; [2017]
    Keywords : Institutional theory; Institutional influence; Institutions; Perception; Swedish SMEs; Production costs; SME Internationalization; Entry modes.;

    Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE

  5. 4. Internationalization of Chinese MNCs in the Swedish Market : An Empirical Study on the Role of Institutional Structure and Socio-cultural Factors in the Process of Internationalization

    University essay from

    Author : Yao Li; [2017]
    Keywords : MNCs’ Internationalization; Cross-cultural practice; Cultural dimensions; Uppsala Internationalization Process Model; The Network Model of Internationalization; Adaptive process;

    Abstract : China and Sweden are two key players that are highly involved with and significantly benefited from globalization. Sino-Foreign direct investment (FDI) and Multinational Corporations’(MNC) internationalization are major topics in the academic community of international business and management. READ MORE

  6. 5. The Drives of Internationalization of Chinese Small and Medium Enterprises - An empirical study of Wenzhou footwear SMEs

    University essay from Göteborgs universitet/Graduate School

    Author : Meijun Tao; [2014-12-05]
    Keywords : Internationalization; drivers; international performance; small and medium-sized enterprise; Wenzhou; footwear industry;

    Abstract : Business internationalization is an inevitable trend. As the development of globalization, significant challenges have to be taken by SMEs. READ MORE