Essays about: "Globalization of internationalization of markets"
Showing result 1 - 5 of 49 essays containing the words Globalization of internationalization of markets.
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1. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE
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2. Survival of the fittest : The Internationalization of Fashion Start-ups
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. READ MORE
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3. Rapid Internationalization During a Global Pandemic : Swedish Born Global Perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Most of the existing research regarding internationalization is focusing on larger and established firms. Therefore, this paper will contribute to research by solely focusing on young and small firms' internationalization. There is today much research on specific theories. Meanwhile, the internationalization process is complex by nature. READ MORE
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4. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
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5. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. READ MORE
