Essays about: "Globalization role in success"

Showing result 1 - 5 of 21 essays containing the words Globalization role in success.

  1. 1. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olli Autere; Jacob Sandnes; [2023]
    Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

    Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

  3. 2. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  4. 3. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Gudmundsson; Anaïs Lachini; [2021]
    Keywords : Digital Entrepreneurship DE ; Digital Business Model DBM ; Born Digitals BDs ; Digital Sustainability; Sustainable Software; Dynamic Capabilities; Agility; Agile internationalization; Cleantech; Ecosystems;

    Abstract : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. READ MORE

  5. 4. Destination Branding : A Qualitative Case Study of Local Stakeholders’ Practices in Mombasa, Kenya

    University essay from Södertörns högskola/Turismvetenskap

    Author : Sharon Mwamburi; [2019]
    Keywords : Branding; Identity; Mombasa; Stakeholders; Partnership;

    Abstract : The tourism industry is today the most powerful driver of economic growth and development. Globalization plays a big role in diminishing traveling barriers across the globe, which has led to increased competition between destinations to identify themselves and delineate how they want to be perceived by tourists. READ MORE

  6. 5. No matter where you are recognition is always useful : A qualitative study about cross cultural management between Indian and Swedish female managers and their experiences in a new culture

    University essay from Södertörns högskola/Företagsekonomi

    Author : Elin Cederfelt; Talita Basmaci; [2017]
    Keywords : Cross-cultural management; female managers; India; Sweden; interviews;

    Abstract : Managers have an important role to companies’ globalization process and success. Leading organizations across national borders is a huge challenge due to different cultures requires different leadership styles. Culture is the most underrated external factor affecting the leadership. READ MORE