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1. 1. How Social Influences and Individual Differences Affect Online-Activism

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Gloria Eva Kempelmann; [2015]
   Keywords : social incentives; rejection sensitivity; need to belong; online-activism; protest; Social Sciences;

   Abstract : Traditional protest behaviours are motivated by social influences (e.g., Finkel & Opp, 1991), whereby individual differences moderate this effect (Bäck, Bäck, & Garcia-Albacete, 2013). With this experiment it is tested whether the same pathways apply to online activism. READ MORE