Essays about: "Gloria Perdomo"

Found 1 essay containing the words Gloria Perdomo.

  1. 1. The Expansion of Diversification activities: the Change of Cross-Selling Behavior after the Financial Crisis: A quantitative study of European commercial banks

    University essay from Göteborgs universitet/Graduate School

    Author : Charlotte Carlsson; Gloria Perdomo; [2016-09-15]
    Keywords : Cross-selling; net interest margin; diversification; interest income; non-interest income; traditional banking activities; non-traditional activities; dealership model;

    Abstract : This study investigates the change in the application of cross-selling strategies within European commercial banks by analyzing the relationship between banks net interest margins and non-interest income. Cross-selling consists of promoting additional products and services to an already existing customer with the intention of increasing the volume of earnings. READ MORE