Essays about: "Goal-Framing"

Found 4 essays containing the word Goal-Framing.

  1. 1. ​Malmö municipality employees’ relation with nature in the context of flowering plants, pollinators and ecosystem services : An investigation of goals and conflicts within municipality work

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Andrea Håkansson; Hanna Takkinen; [2023]
    Keywords : ;

    Abstract : Cities are facing a loss of green areas that are important for reasons such as the support of pollinators. Pollination of flowering plants is a part of the concept of ecosystem services and is beneficial for humans in providing food security and the upkeep of urban ecosystems. READ MORE

  3. 2. The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : William Muleba; [2020]
    Keywords : Behavioral economics; Goal-Framing; Framing effect; Advertising; Marketing; Communication; Consumer marketing; Tobacco; Attitudes; Purchase intention; Kahneman Daniel; Tversky Amos; Thaler Richard; Sunstein Cass; Shiller Robert; Ajzen I; Putrevu S; Camerer C F; Loewenstein;

    Abstract : This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. READ MORE

  4. 3. Sustainability communication in clothing stores : exploring the interplay between attitudes, behaviour and the context of in-store apparel shopping

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Larisa Vlasenko; [2020]
    Keywords : sustainability communication; apparel shopping; context; attitude-behaviour gap; goal-framing theory; consumption;

    Abstract : It is acknowledged nowadays that people’s attitudes cannot serve as valid predictors of their behaviour since our growing environmental awareness and concern do not appear to be translated into more conscious consumer behaviour. It is argued that one of the reasons for this discrepancy may be that human behaviour is not determined by motivations alone and the context in which it is performed may substantially affect it. READ MORE

  5. 4. Shaping minds to increase ecological consumption?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Zi-Hoon Park; Miranda Schüler; [2016]
    Keywords : Ethical framing; Goal framing; CSR; Ethical consumption;

    Abstract : The purpose of this paper is to provide insight into Swedish consumers' attitudes and behavior regarding their purchasing of ecological food and household products. We also aim to investigate if, and how, negative goal framing can affect consumers in their purchase behavior and evaluation of these products. READ MORE