Essays about: "Gokul Kannappan"

Found 1 essay containing the words Gokul Kannappan.

  1. 1. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Ashwanth Sankar; Gokul Kannappan; [2020]
    Keywords : Vertical Integration; Downstream; Supply Chain; Operations Management; Sales Development; Sales and Marketing; Operation Strategy;

    Abstract : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. READ MORE